In my friend Victor’s vision, The Santa Fe VIP was set out to be an end-all be-all resource for everything related to Santa Fe and in particular, it’s nightlife. After a little deliberating and getting an understanding for his project I had him focus the scope of his website on nightlife and highlight various businesses in town on a more concentrated scale.

Instead of being “all inclusive” I suggested he make exclusivity his selling point. My idea to him was, “What would make a persons night in Santa Fe a VIP experience?” People want to know about the deals in town. They want to feel like they’re getting the hook up or they’re part of “the crew”. If anyone has ever been to a night club that had a cover charge and known the bouncer well enough to get a deal at the door, that’s a “VIP Experience” and was going to be our model.

So far, it’s working, and because of Victor’s range of friends and connections in the restaurant and night club industry he’s been able to lock in some great deals and pass them on to readers of the website. He’s locked in a following and people appreciate the service.

My Role…

My role was simply to build and maintain the website and to help Victor get an understanding of publishing web content through a Content Management System; WordPress in this instance. The website went through a slew of design changes while Victor and I deliberated over how he could manage and maintain content as well as sell the site to potential customers with ad space and exclusively offered customized web pages.

Requirements

Victor initially didn’t express many requirements or things that were a MUST HAVE which gave me complete control over the creative process. He expressed to me his idea and I simply translated that into a functional web design. Some things that he did like were rotating and dynamic content; “flashy” stuff. I had a few ideas and a couple things that I hadn’t really tried or used before. For one, this is a website that is about entertainment so it should have some entertaining value to it. This means content that changes and isn’t stale. A lot of my clients want their information out but aren’t necessarily looking for any entertaining value in their content. Victor, on the other hand was.

In order to achieve what Victor wanted I used a jquery rotating banner on the home page. This would serve as two functions: ad space for exclusive customers or content and it has an wow factor. It’s dynamic content; It’s “Flashy”.

The Logo

When creating the logo we had a lot of different opinions. I had my own vision of what I thought it should look like and so did Victor. So to remedy that issue I had him send me examples of what he liked; font’s etc. He directed me to the website of Cody Sanderson. Cody is an amazing local Native American Jeweler and Victor liked the font on his website banner. After about two days of trying to find the font that Cody used I realized it was most likely a custom font and I’d save time just making it myself. Using Trajan Normal as a template I was able to add the exaggerated columns, ornate swirls and pronounced swooshes. What transpired from that was a pretty cool font and a great logo.

Results?

So far the website has been very successful and we’ve garnished a lot of attention from different resources namely Facebook and Twitter. I’ve always been a very big advocate for Social Networking. Not as a cool toy or a way to meet with old friends and reach out to social interests, but as a way to reach out to a large audience to gain interest in your content. More specifically in this case: Santa Fe locals and tourists were the target audience and both Facebook and Twitter offered a great way to reach out to that audience.

The site is growing everyday. Throughout the last month (even before announcing a launch) the website has had approximately 7,000 hits. Victor himself has managed to sell some of his newly found web-based real estate and produce some valuable content. Although we’ve experienced a few bumps with media content, Victor has grown comfortable in publishing regular blogs and events with pictures and links.

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